![]() ![]() If you don’t pay attention to where you put your glasses, you can’t form a memory of where you placed them. The number one reason for forgetting what someone said, the name of a person you just met, or where you put your phone is lack of attention. Where did I put my phone, my keys, my glasses, my car? Download the Next Big Idea App to listen to the audio version-read by Lisa herself-and enjoy Ideas of the Day, ad-free podcast episodes, and more. ![]() ![]() Oz Show, Today, PBS NewsHour, CNN, and NPR, and her TED talk, “What You Can Do To Prevent Alzheimer’s,” has been viewed more than five million times.īelow, Lisa shares 5 key insights from her new book, Remember: The Science of Memory and the Art of Forgetting (available now from Amazon). She’s the author of four novels, including Still Alice. Harvard-trained neuroscientist Lisa Genova has been called the Oliver Sacks of fiction and the Michael Crichton of brain science. ![]()
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